News INTERNETOURNAMENT for Netia.Change Connections celebrates Netia 18th birthday with INTERNETOURNAMENT, the first TV quiz-show on the Internet. The show started on Monday, Sept. 22nd at www.netia18.pl and will last 4 weeks. The tournament is open for all Internet users, yet special handicap is given to Netia and TELE 2 clients in the first two weeks. There is a total of 2800 prizes including: free Internet access for 2 years, HP notebooks and printers, n television set top boxes, Internet cameras, iPods, CoffeeHeaven coupons and Internet movie tickets. Besides general knowledge, contestants need to answer questions from all possible categories in a possibly short period of time, as new questions appear real time every 3 minutes. “We have created a new, innovative platform that connects consumers with the modern Internet service provider. The website is in fact a birthday present from Netia that is meant to activate Internet users, encourage them to interact and visit the site during the quiz show” – says Magdalena Brejnak – Kowalska, Managing Director, Change Connections. Change Connections is responsible for the idea, strategy and implementation of Internet quiz show. The agency is also responsible for the Internet campaign supporting the quiz show and prepared BTL materials for “Television n town” picnic that took place on Sunday, September 21st in Kępa Potocka park in Warsaw. During this event Netia officially started its birthday festival. The partners of the quiz show include: Hewlett-Packard, n - the new generation television and MTV. The media partner is o2.pl.Change Communications in the TOP 3 of SmileCheckChange Communications was ranked among the TOP 3 advertising agencies in Poland according to the 2008 Smile Check ranking. Change Communications was rated especially well in categories: Support, Innovation and Transfer. In the first category the agency was ranked second, while in the other two categories the agency was third. In all categories the rate of the agency was above the average rate for all agencies in Poland. The features important for clients included: coherency of strategy and creative work, understanding client expectations and needs as well as working ethics. The agency received the best note for introducing fresh approach that enriches marketing thinking. “We have been waiting for the ranking impatiently because we wanted to know the effects of rebranding and changing our strategy. It proves we managed to launch a brand that is rated highly by clients and the way we work makes them satisfied. We plan to strengthen our position in advertising business” – said Marek Żołędziowski, CEO, Change Integrated Group. “It is clear that rebranding and expanding with a stronger team and stronger management was effective” – we can read in the article in Smile Check report. Since the beginning of the year the agency gathered a reasonable list of new clients including: Aster, MTV, Polska Grupa Farmaceutyczna, GlaxoSmithKline, Polpharma, Link4, Polsat and Play. Smile Check survey was conducted by IQS and Quant Group for the Polish Advertising Agencies Association SAR. The results have been published in a special report in “Press” magazine.Change works for GlaxoSmithKline in EuropeChange Communications will be responsible for strategic and creative development for the brand. The agency will also become the hub for Central-Eastern Europe region for the brand and will co-ordinate all activities in Poland and 11 countries in the region including Czech Republic, Slovakia, Bulgaria, Hungary, Slovenia, the Baltics and countries in Adriatic region. Working on the GlaxoSmithKline poject, Change will co-operate with independent agencies belonging to Thenetworkone.Change Connections expands with a stronger teamMagdalena Bułkowska, Maciej Topolski and Adam Smereczyński will join New Media Department. Bułkowska, who takes Account Manager position, was previously working as Account Executive in K2 agency. Topolski was appointed Head of Technology Department. Before joining Change Connections, he held similar position in Arc Warszawa. Smereczyński, who will take Senior Art Director position, previously worked as Creative Group Head in Arc Warszawa. Working on the team with Konrad Grzegorzewicz (in Change Connections since February), he was awarded Bronze Lion in Young Creatives Cyber category at Cannes. Robert Witkowski, previously Creative Director of Adworks, was appointed to the same position in Change Connections and he will be responsible for BTL projects. Anna Jarota, who previously worked as designer in Adworks also joined Change Connections Creative Department. Dorota Komorowska joined Change Connections Client Service Department as Junior Account Executive. Previously she worked in Brain agency. Joanna Żukowska joined Change Connections Client Service forces and she will take the position of Account Manager. Previously she worked in Harder & Harder agency. Change Connections currently makes a team of 15 people. The agency was launched in April 2008. Magdalena Brejnak-Kowalska is Managing Director of Change Connections since the beginning of September. Magdalena was Managing Director of Great Open House agency for the last 2 years before she joined Connections. Change Connections specialises in BTL and New Media activities. The agency’s main clients include Play, Jelfa and BMW. The company belongs to Change Integrated advertising group (joined in the group by Change Communications and Emlab).