Launch a new anti-hangover remedy similar to the competition on the crowded polish market
SOLUTION (ELEMENTS)
 | ONLINE PRELAUNCH |
| OFFLINE EVENT |
 | MICROSITE |
 | MICROMASSAGE |
| ONLINE ADS |
ONLINE PRELAUNCH - creation of „true history”
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Materials used: 1/ Onovalov biography on credible sites (e.g.): Химики России Chemists of the World freebase 2/ Viral movies (over 250.000 views) grenade gym run |
OFFLINE EVENT - Onovalov invades Warsaw!
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 We planted on the net some fake information about plans to place a second monument in Warsaw's main square as two weeks later... |
On 26th June 2008 the 9-meter statue of Colonel Onovalow, creator of Spectab pill, was proudly presented on Plac Bankowy in Warsaw. |
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EFFECT: Articles in all leading Polish newspapers. A great commotion on TV involving the President of Warsaw, Hanna Gronkiewicz-Waltz. |
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MICROSITE
A few days after the unveiling of the statute, we created a website at www.spectab.pl.
The site features Nikalai Onovalov Institute, where a Soviet nurse named Elena can take you through
a training on Spectab's performance. Elena can also offer you a unique head-massage that can be personalised by users.
 visit personalised website |
MICROMASSAGE
Each massage prepared by the user can be e-mailed to friends or placed in the micro-massage gallery at micromassage.spectab.pl
 visit microsite |
